Tag Archives: Cristiano Ronaldo

Cristiano Ronaldo’s Coca-Cola snub at Euro 2020 wipes billions off soft drink company’s market value

Soccer superstar Cristiano Ronaldo’s decision remove two Coca-Cola bottles from his Euro 2020 press conference table and drink water instead has wiped billions of dollars off the beverage company’s value. The company’s stock price dropped from $US56.10 ($73) to $US55.22 ($71.86) almost immediately after the Portuguese superstar’s perceived slight. That’s the equivalent of wiping $5.2 billion off the company’s market value. The drop stemmed ...

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